Beyonce Lightened by L’Oreal

L’Oreal is stirring up a lot of controversy over an ad featuring Beyonce Knowles with Strawberry Blonde highlights and a pale complexion.

Beyonce Knowles has a 5 year, $2.3 million contract with L’Oreal for which she has to work just 10 days a year to maintain. If L’Orreal extends the length of time required for her photoshoots they must pay her $12,500 a day in over time.

All was well and good until the most recent campaign came out with Beyonce appearing severly “whitewashed”. It’s a well known fact that all magazine and ad photography is photoshopped to fix irregularities and blemishes. The L’Oreal campaign went a little overboard in post production, removing the pigment from Beyonce’s skin, to the point of altering her ethnicity.

Beyonce’s spokesman declined to comment on the situation and Elle magazine, which first ran the ad, announced it would investigate.